Into Culture is a young organisation driven by the conviction that cross-cultural collaboration with regard to visitor data benefits the cultural sector. Into Culture conducts research and organises conferences to share its insights in various European countries.
Are you a (marketing) professional at a cultural institution looking to improve your ability to reach a bigger and more diversified audience? Do you want to learn more about the potential impact and use of visitor data and insights?
Into Culture is convinced that (cross-cultural) collaboration with regard to visitor data has a big impact on the cultural sector, so in 2021 we’ve put together two (online) programmes that see experts put significant theories to the test and share their knowledge.
Please watch back the inspiring talks by Van Gogh Museum, Concertgebouw, The Audience Agency (UK), publiq (BE), Amsterdam Dance Event and many others.
Do you want to be informed about our upcoming events and research?
Please subscribe to our mailing list.
In 2021, Into Culture commissioned two researches which were conducted by Dimitri Lahaut. They explore the cross-cultural behaviour of culture lovers and their willingness to share visitor data with cultural institutions. We are happy to share the key insights and full articles with you.
The Into Culture Conferences were supported by Creative Europe, a European Union initiative for the cultural and creative sectors and by Ticketing Group. The Into Culture Conference programme was made possible thanks to our Flemish partner publiq. publiq is a specialist platform that unites audiences with a wide range of leisure activities in Brussels and Flanders. Also a big thanks to our partner DEN, for sharing their knowledge with us and promoting our initiatives.