Into Culture researched the cross-cultural behaviour of culture lovers, and their willingness to share visitor data with cultural institutions. On November 10, Professor Koen van Eijck (Erasmus University Rotterdam) will present the insights.
Can’t wait to find out about the five key insights from this research?
Aldith Hunkar & Chris van der Vorm (Ticketing Group)
A warm welcome from our host Aldith Hunkar and conference initiator Chris van der Vorm who will introduce the conference.
Koen van Eijck (Erasmus University)
Professor Koen van Eijck presents the research at the heart of this conference. The qualitative research – recently commissioned by Into Culture and conducted by Dimitri Lahaut – explores the cross-cultural behaviour of culture lovers, and their willingness to share visitor data with cultural institutions.
Leonieke Verhoog (Public Spaces)
Public Spaces is committed to safeguarding public values such as privacy, autonomy and transparency. She will explore the possibility of creating a new non-commercial platform, away from Big Tech companies. Leonieke shares her ideas on how the internet may be used in the future for the cultural sector.
Frederik Fabricius (The Audience Agency, UK)
The audience agency practices and advocates for change in the cultural sector,. An audience-centred approach and the use of data are key in that process.
Frederik will introduce how The Audience Agency started and continues its work using digital methods.
The Flying Dutchman by Holland Opera
Holland Opera pulled out all the stops to give this world-famous story a new look. This outstanding production is packed with tasteful details. Directed by Joke Hoolboom with music by Niek Idelenburg.
Frederik Bastiaensen (publiq)
Frederik is a strategist at publiq, a Flemish organisation that aims to stimulate participation in culture and leisure activities. Frederik will discuss the importance of shared data and a collective data-driven marketing platform to increase visitor numbers and encourage diversification of cultural experience.
Jan Willem van der Ven & Meindert Kennis (ADE)
How is the music industry dealing with the challenges of shared visitor data? What can museums, theatres and cinemas learn from reaching out to their audience? Aldith Hunkar interviews the initiators of the world’s largest dance festival: the Amsterdam Dance Event.
Willem Koeman (Amsterdam Economic Board – AMdEX)
Aldith Hunkar chats with Willem Koeman from AmdEX, a organisation that enables safe and reliable data sharing. It operates as a public facility by all and for all, without dependency on third parties.Willem makes a comparison to other industries and how they make use of data.
Aldith Hunkar, Chris van der Vorm, Frederik Bastiaensen, Frederik Fabricius
This panel reflects on the conference: what have we learned? What are the outcomes of the hypotheses? Where do we go from here?
Amsterdam Dance Event
Amsterdam Dance Event
The Audience Agency
Researcher Erasmus University
Amsterdam Economic Board
In June this year, Into Culture organised its first conference on cross-cultural visitor behavior. Prominent speakers from Van Gogh Museum, Concertgebouw and NNT shared their latest insights and strategies. Watch the conference here.
The Into Culture Conference is supported by Creative Europe, a European Union initiative for the cultural and creative sectors.
The Into Culture Conference programme was made possible thanks to our Flemish partner publiq. publiq is a specialist platform that unites audiences with a wide range of leisure activities in Brussels and Flanders.
The conference is an initiative of Into Culture, supported by Ticketing Group. Into Culture is driven by the conviction that cross-cultural collaboration with regard to visitor data benefits the cultural sector. Into Culture conducts research and organises conferences to share its insights in various European countries.